I’m certain that Rocky thought he was going to be watching yet another super hero retread hence, angst. The offshore cume stalled at just $7.4 million. The international trailer was the US trailer, which had minimal appeal stateside and likely served as audience repellant overseas. Sony would see returned about $10 million after theaters take their percentage of the gross, which would not even cover 1/3 of the P&A expenses. The domestic run closed with a terrible $18,343,983. The movie declined 41.7% to $3,502,095 in its second frame and fell 45.2% to $1,920,075 in its third session. Only The Brave was dead on arrival with just $6,002,665. The movie opened against a slew of low-rent fare - Tyler Perry’s Boo 2! A Madea Halloween, the long delayed Geostorm, The Snowman and the barely wide release of Same Kind of Different as Me. Only The Brave was dated for October 20 and was predictably tracking for a disastrous $6 to $7 million opening. Then again, as Only The Brave was opening in theaters, a wildfire in California that was roughly the size of New York City was uncontrollably ablaze, claiming lives and displacing hundreds of thousands of people - so maybe this is subject matter that was far too raw and topical. Perhaps cutting a trailer that focused on the movie’s qualities and strong cast, instead of employing bullshit data analytics and hired consultants would have brought in more auds. This is a textbook example of marketing working against a movie. Considering the heavy dose of saccharine valor on display in the marketing materials, it would be damn near impossible to predict that Only The Brave would actually receive decent reviews.Īlong with lousy ads that were focus grouped to death toward the heartland of America, Black Label Media then hired Brad Parscale (Trump’s digital media director for his presidential campaign) to target people who are responsive to Trump and push social media ads of the movie toward them. Whether Lionsgate would have cut a better trailer is impossible to say, but what was released hit every familiar note about a noble profession presented as hero worship. On Apit was announced that Lionsgate would no longer handle domestic distribution for the two movies, but retain international rights and Sony would take over US responsibilities.īlack Label took the movie in a different direction alright and began by changing the title, which was Granite Mountain and changed it to the hokey Only The Brave. Only The Brave was first dated for September 22 and after very strong test screening scores, Black label wanted a different approach to sell the picture. Despite a successful collaboration on Sicario and La La Land, Black Label and Lionsgate disagreed over the marketing approach and release dates for Only The Brave and Sicario‘s sequel Soldado. Sales were strong, which would limit Black Label’s exposure to the film’s price tag. Lionsgate was set as domestic distributor and handled international sales to distributors. $38 million and it was financed by Black Label Media. Cast: Josh Brolin, Miles Teller, Jeff Bridges, Taylor Kitsch.Written By: Sean Flynn, Ken Nolan, Eric Warren Singer.Despite rumors that Gunn and Safran were considering making The Batman part of the DCU, it's also been confirmed that the Matt Reeves-directed films will not be connected, set in their own cinematic universe with separate characters and storylines. While James Gunn and Peter Safran shared details on some of their projects they have planned for the DCU, they gave no specifics about what will happen in The Batman Part II. It's also been revealed that the movie will be released in movie theaters on Oct. Per Variety, the sequel to The Batman will officially be titled as The Batman Part II. Progress has been a bit slow-moving, though the film now has an official release date along with a confirmed title, courtesy of DC Studios. Premiering in theaters last year, The Batman was a monumental success, and it has since been announced that a sequel is officially in the works. Today's news has been dominated by several big announcements from James Gunn and Peter Safran about the titles they have planned as part of the new DCU, but a significant update has also come in for the Batman story that's set within its own unconnected universe.
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